Jonathan Salem Baskin Speaker & Booking Information

He's been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding.” Jonathan Salem Baskin looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace. Baskin is regularly quoted by the news media because he speaks honestly and passionately about today's latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client. He has three decades of experience marketing some of the world's biggest brands, having run communications for Limited, Blockbuster and Nissan while later advising such iconic brands as Apple. He's a columnist for the CMO Strategy section of Advertising Age and a regular contributor to Forbes, and has written extensively on technology and brands for InformationWeek. Baskin has written four books: his first book Branding Only Works on Cattle earned him positive reviews from media worldwide including Publisher's Weekly and The Economist; his second book, Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery has proven to be a resourceful guide for marketers; his third book, Histories of Social Media, looks at the dynamics, shortcomings and immense opportunities for social media and his most recent book coauthored with Sue Unerman, Tell The Truth: Honesty Is Your Most Powerful Marketing Tool focuses on the core and most important element of promoting a message and brand effectively.