Marketing Professional
Book Deirdre Bigley For
Corporate Appearances, Speaking Engagements, Autograph Signings, Endorsements, VIP Meet & Greets, Store Grand Openings
Book Deirdre Bigley for a Speaking Engagement
Businesses, Non-profit organizations, event planners and companies across the country have worked closely with our booking agents to hire Deirdre Bigley for a speaking engagements, guest appearances, product endorsements and corporate events. Many of those same clients have continued to turn to our speakers bureau as we can easily align Deirdre Bigley’s availability with their upcoming seminar, gala, annual conference, corporate function, and grand opening. Our close relationship with Deirdre Bigley’s booking agent and management team further enables us to provide inquiring clients with Deirdre Bigley’s speaking fee and appearance cost.
If your goal is to hire Deirdre Bigley to be your next keynote speaker or to be the next brand ambassador our celebrity speakers bureau can assist. If Deirdre Bigley’s booking fee is outside your companies budget or your unable to align with his appearance availability, our booking agents can provide you a list of talent that aligns with your event theme, budget and event date.
Deirdre Bigley has changed the way we now think of advertising, and the way we now think about IBM. She clearly understood that as a multinational advertiser, IBM must wrestle with how to break through in a world of media fragmentation. And as a leading technology company, she also knew that IBM had to embrace many of the new media options.
Bigley explains, “We stepped back from the media frenzy and the zeal over generating a proper ROI in an effort to get to the core of communicating our best brand attributes. In the process, we realized that as a marketer, we'd forgotten how to tell a good story — the kind of story that is compelling enough to engage any one of us for a few minutes in the midst of our busy lives. Of course, the IBM value proposition and a message about why people should care about the company are embedded in the story.”
So how did this change the evolution of our business? “Marketers now must produce interesting, compelling content,” says Bigley. “And content is no longer the exclusive domain of the media owners. A marketer has to create this content, not just once, but on a regular cadence. We must become content builders. This means dramatically changing the way any marketer produces creative. In the past, an advertiser created a TV spot or a banner ad; the type of medium determined the creative execution. Content simply comes first now.”
For Deidre Bigley, a marketing director now needs to become a “brand journalist” who determines which are the good stories to tell. Then, the possibilities for how to use these stories are endless. She believes that one is able to overcome much of the debate about media fragmentation by simply editing one's brand content for the web, for the latest mobile device, for presentation at an event, or for television. It also causes the brand to look for partnerships with the media.
“A great story is something that will catch an individual's attention while cruising the channels or turning pages. For IBM, it is often a mini documentary. And it is compelling enough to make you pause to listen and learn something interesting. What is most radical for marketers is that THE BRAND IS NOT SHOWN in these vignettes. However, the IBM ethos is woven throughout as part of the solutions presented.”
According to Bigley, “The values of a good story come first and are paramount to the success of this of brand content.” And Deirdre Bigley should know; she perfected this new means of marketing.
Read More About Deirdre Bigley
Let our team of booking agents help create a memorable experience with hiring Deirdre Bigley for your store grand opening, golf outing, trade show booth or corporate outing.
NOPACTalent acts as a Celebrity Speakers Bureau and Athlete Booking agency for corporate functions, appearances, private events and speaking engagements. NOPACTalent does not claim or represent itself as Deirdre Bigley’s speakers bureau, agent, manager or management company for Deirdre Bigley or any celebrity on this website. NOPACTalent represents organizations seeking to hire motivational speakers, athletes, celebrities and entertainers for private corporate events, celebrity endorsements, personal appearances, and speaking engagements.
